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Last updated: September 17th, 2024
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Stock market investing can be intimidating at the best of times,
but with high
inflation and interest rates, and economists flagging a
possible recession, it’s even harder in 2024 to know how to
invest in stocks to grow your wealth.
Yet, beginners can quickly tap into the power of long-term
investing and join millions of other Australians participating
in the share market.
ASX
research from 2020 found that 46% of Australian
adults (an estimated 9 million people) currently have
some form of investments outside their superannuation or
home. 74% of those who invest hold assets listed on a
stock exchange.
To help you understand how to invest in stocks, we will share key
share market investment options, investment strategies and tips
for choosing the best share
trading platforms.
Enjoy our beginner’s guide to investing in the Australian stock
market 🙂
Before You
Start Investing In The Stock Market.
Set yourself up for long-term success by
creating a solid financial foundation.
Important!
An
obvious but vital point: trading shares
exposes you to the risk of losing your
money, which means it won’t be available for
other essential purposes. Invest only what
you can afford to lose.
Our tips are:
Build an emergency fund
On top of your day-to-day budget, ensure you
have enough to cover unforeseen expenses or
emergencies. You should save at least three to
six months of expenses in a separate bank
account
Pay off high-interest debt
If you have credit card debt, we recommend
paying it off before investing in the stock
market. There’s no point paying 19% on your
credit card’s balance while trying to earn 10%
via stock purchases.
Understand your existing
investments
For instance, how does your fund currently
invest your superannuation money? You can
usually nominate an industry, so knowing how
your existing funds are invested can help you
create a more diversified portfolio overall.
How Can You
Make Money From Buying Shares?
Investors make money through one or both
of the following ways:
Share Price Increases Over
Time.� Known as ‘capital gains’,
they enable you to make money by buying your shares
at a low price and selling them at a high price (the
reverse also applies – you lose money if the share
price falls.)
Share In The Company’s
Profits.� Known as ‘dividends’,
they are periodic (usually bi-annual) payments to
shareholders. Technically you can use dividends as a
source of cash flow, but most experts agree that
long-term, you’re better off reinvesting them into
your portfolio.
Important!
Create an
inventory of your material assets, current
income, and expenses, and determine how much
you can realistically invest in the share
market. Use this
guide.
What Can You
Invest In?
In Australia, there are three main types
of share market investment options available:
1. Individual
Stocks.�
Also known as shares or equities, stocks
represent ownership in a publicly listed company.
Over 2,000 companies are listed on the
Australian Securities Exchange (ASX), and you can buy shares in
these companies through a full-service stockbroker or online
brokerages like eToro, Tiger Brokers, and CMC Markets.
Want exposure to international
stocks? Look for online brokerages that also give you
the option to trade on overseas exchanges, like NYSE,
NASDAQ and HKEX.
Picking individual stocks gives you a
significant amount of control but requires more of your time and
emotional discipline.
Important!
Investing
gurus like Benjamin Graham advise that
investors should avoid stock picking unless
they are prepared to spend a few hours each
week researching companies. The same applies
to investors prone to acting on FOMO (fear
of missing out)
2.
Exchange-Traded Funds (ETFs).
ETFs are investment funds that are traded
on stock exchanges.
Each ETF is� a
collection of assets — often composed of stocks in line
with an index like the ASX200 —
that you can also buy and sell via online brokerages.
When you buy units of an ETF,
you benefit from the capital gains and dividend returns
of the underlying holdings (the grouping of shares
included), but the actual assets are owned and managed
by the ETF provider.
While ETFs are professionally managed,
they often follow an index and have relatively low management
fees compared to traditional managed funds.
Other ETFs may focus on a specific market
sector, investment theme, or strategy (such as dividend-focused
ETFs).
In contrast to building a
portfolio of individual stocks, ETFs offer instant
diversification while requiring far less personal
time.
An exchange-traded fund isn’t necessarily
limited to stocks.
A lot of your super is probably already
invested on your behalf into a portfolio of stocks.
Because it’s a tax-advantaged
investment vehicle, you may decide that putting more of
your money into your super fund makes more sense than
directly purchasing stocks or ETFs.
In doing so, you’ll put more of your
money to work rather than giving it to the taxman.
The downside of this strategy is twofold:
Your access to fundsis
very limited – until you hit retirement
age. This lack of liquidity makes viewing this fund
as your “rainy day” money more difficult.
You have very little control over
investing decisions. Many superannuation funds limit
your control to choosing sectors or a high-level
investment approach (e.g., conservative or
aggressive), although some may offer more control
over the type and proportion of shares your super is
invested in.
Important!
Self-managed super funds (SMSFs) are a type
of superannuation fund that the members
themselves manage. A well-managed fund can
give investors greater control over their
investment strategy and tax planning.
Create An
Investment Strategy.
A haphazard, short-term, emotion-driven
approach to the stock market is unlikely to work.
A strategy provides structure, which will
help you make consistent, level-headed, long-term focused
decisions — no matter how the market behaves.
What are your timeframes? What returns do you
aim to achieve? Be honest with yourself about
your level of comfort in maintaining positions
through significant declines in market value.
Scenario-based responses
What will you do when unexpected problems arise
that adversely affect the price of your shares?
When will you take profits? What level of price
drop would impel you to sell? How will you use
dividends?
Available time
When will you make time to research companies
and the market more broadly? How will you
develop trading knowledge, and how often will
you review and adjust your investments?
Step 1: Decide
On An Amount.
Some experts say you should invest 10% to 20% of
your income. This figure, of course, is
debatable and will depend on your individual circumstances.
While you may be able to afford
to invest a large lump sum initially, most pundits agree
that you should frequently add to your portfolio over
time.
Some investors will buy when prices are
low, while others prefer a dollar-cost averaging approach
whereby they automatically invest a small amount on a
pre-defined schedule.
Yourage (younger
people can take more risks, as they have a longer
financial runway).
Yourexisting
financial liabilities (do you have a mortgage?)
Yourhousehold
income (do both partners work or just one?)
Did You
Know?
You can
create an automatic money transfer to an
account dedicated to investing. This will
regularly top up your investable cash and
prevent the temptation to spend it on
depreciating assets.
Step 2: Choose
Your Stocks.
The most common approach to picking
stocks and ETFs is good old-fashioned research.
Remember that blue
chip stocks, and other established large-cap companies
heavily backed by institutional investors may pose less risk.
Research
has found returns from large-cap stocks in major
broad-based indexes tend to outperform the results
achieved by professional fund managers.
I’m not an investment expert, so I won’t
even try to provide advice on the topic, but I highly recommend
that you start by reading Intelligent
Investor by Ben Graham.
Graham points out that most
retail investors (that’s you and me) lose considerable
amounts of money, and provides actionable strategies for
preventing this.
If picking stocks isn’t your cup of tea,
copy
trading offers a more time-efficient alternative.
Instead of choosing stocks, your job
shifts to choosing the best traders to copy, which comes with
its own advantages and pitfalls.
If you’re an absolute beginner, start by
investing fake money first. Most trading platforms will give you
the option to trade shares using demo accounts.
They act the same way as real
accounts do, except the money you earn or lose isn’t
real.
Interfaces of certain online brokerages
can be challenging to understand (I’m looking at you, Interactive
Brokers!).
Demo accounts are great for becoming
familiar with the UI.
Demo accounts also:
Include different types of orders
(market, limit, stop, etc.) to familiarise
yourself with.
Allow you to practice
short-selling (an advanced technique – don’t
even think about this as a beginner, as your
downside is unlimited).
Expert
Tip.
Don’t
spend too much time on demo accounts. You
don’t learn much about risk management until
you enter trades using real money.
Step 5: Invest
And Monitor Funds.
Enter your purchase order via your online
trading platform. You’ll be given a choice of a:
Market Order: Your broker (or you)
will purchase the order at market value. If a stock
is selling at $5 when the order is placed, you will
pay $5 for that stock.�
Limit order: In this instance, you
set the price you will pay for the stock. When that
stock reaches your cost, the order will get
processed. For example, if a stock is trading at $5
and you set your limit order at $4.75, the order
will trigger when (and if) the stock reaches that
number.
Once you purchased stocks or ETF units,
you must regularly review your trades, referring back to your
high-level investment strategy to keep your returns and risks in
line with your goals:
Reviewtheperformance of each stock, as well
as the overall performance of your portfolio.
Stayontop of market updates, economic
news (e.g., Reserve Bank of Australia decisions) and
company-specific developments.
Why Do Beginner
Investors Fail?
Investing takes time and knowledge to
perfect, and you don’t always get it right.
You may find it sobering that most
professional investors fail to beat the mainstream indexes, like
the ASX200 and S&P500.
Be patient: Investing is a
long-term game, and it is crucial to maintain a
long-term investment outlook. Avoid making impulsive
decisions based on short-term market fluctuations,
as they will always occur!
Seek professional advice: Consult a
financial advisor to help you develop an investment
strategy that aligns with your specific needs and
goals.
Manage your emotions: It is
essential to manage your emotions and avoid making
investment decisions based on fear or greed. Stick
to your investment plan and avoid making impulsive
decisions.
Can Anyone Buy
And Sell Shares On The Australian Securities Exchange
(ASX)?
No. You must purchase and sell shares
through an ASX participant stock broker. Broadly, you will
encounter two types of brokers:
Full-service broker. If you are new
to investing, want professional oversight, and have
substantial amounts of money to invest, consider
full-service brokers like Morgans and UBS.
Online broker. If you’d like to
learn the craft of trading, are confident in your
market knowledge and want to keep your brokerage
fees low, online brokerages like eToro, CMC Markets,
IG, Tiger Brokers are good options.
Can I Buy
Shares On The Australian Stock Exchange Without A
Broker?
Yes, technically. You can buy shares on
the stock market via an IPO (Initial Public Offering), capital
raising or a Dividend Reinvestment Plan (DRIP).
The first two are advanced moves
and are not likely to be suitable for readers of
this article.
DRIPs are simple mechanisms that facilitate
the compounding of returns by reinvesting
company earnings into your share portfolio. Your
dividends purchase additional shares instead of
being paid out as cash.
How Can I Learn
More About Investing?
Below are books and podcasts that can be
helpful for those at the beginning of their share investing
journey.�
The Little Book of
Common Sense Investingby John C. Bogle.
Final Thoughts
On How To Invest In Stocks: Australia Edition.
Beginner stock investors do have multiple
hoops to jump through to successfully know how to invest in
stocks in Australia.
But by analysing each step from a
personal standpoint and examining what is sustainable for your
budget and life, you formulate a plan that will make investing
less challenging and more rewarding.
I recommend undertaking as much
preparation and research as possible, experimenting with a demo
account, and speaking to friends and family who invest before
engaging a financial advisor or broker.
As Warren Buffett (the father of
investing) says, ‘The most important quality for an
investor is temperament, not intellect.’
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